Archive for January, 2021

Social Media Employee Code of Conduct Use in the Office

In recent times, social media has become an inseparable part of our lives and therefore, has influenced our lives in so many ways. That’s the reason that many companies have come up with use of social media in the workplace. In order to control and define the rules conduct for social media use in the office, companies have rolled out social media policy for employees that gives them complete clarity about using this platform while at work.

In this post, we have come up with social media use in the office code of conduct. We have drafted the policy for using social media in the workplace.

Creating Personal Accounts

  • Be very clear whether you will be using your personal account for personal, professional or both kind of use.
  • You are free to have a personal social media account that will be entirely person with no mention of the company name. In this case, you can use your account as you like.
  • Always keep in mind following the code of conduct while using social media, even when you are using your personal account for posting personal content.

Creating Professional Accounts

  • If you choose to use social media account that links with the company, you must abide by the rule.
  • Mention your role at the company in your biography but also make it clear that it is not a corporate channel but an individual channel.
  • Do not include the name of the company in the name of your profile.
  • Do not use the name of the company in your avatar.
  • You are not allowed to share the client confidential content.

Read also: Resignation By Whatsapp or Social Media is valid

Responsibility of Content

  • Whatever you are going to post on social media, you will be responsible for your words.
  • Speak as an individual.
  • Be transparent in giving your name

Conduct

  • Your conduct should be in synch with the business ethics of the company.
  • Keep a respectful tone.
  • Do not behave in a manner that is not acceptable at the workplace.

Confidentiality

  • Do not share any information online that you are not going to be sharing with clients or competitors.
  • Do not violate any of the non-disclosure obligations.
  • Do not disclose any piece of information about colleagues etc.

There are many benefits of using social media in the workplace and therefore, using social media in the workplace to communicate and otherwise must be clearly defined.

Click here to Download Code of conduct for social media use in the office PDF

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Posted by Hrformats - January 27, 2021 at 10:48 AM

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Resignation on Whatsapp/Social Media Acceptable in Companies?

Though communication on different social medias like WhatsApp, Facebook have become quite common in recent times, it is still not considered to be a formal mode of communication in the professional world. There are various companies across the world which do not allow WhatsApp in the workplace as the official platform for having any kind of professional communication. In fact, many companies have strict policies and Social Media guidelines when it comes to using WhatsApp for business communication to bring in more clarity on the subject.

Read also: Social Media Employee Code of Conduct

Using WhatsApp for Resignation

If you are resigning from your company then the ideal way to go about the procedure is by writing a formal letter or sending an email to the concerned person. It is not accepted by companies that you resign from your job over social media by simply sending a WhatsApp message. And in case the employee has submitted the resignation over WhatsApp then the company can always ask the employee to send the resignation over email or letter which are considered to be the professional mode of communications.

We must understand that workplace WhatsApp is not very much encouraged for official communications and each and every company has its own rules and regulations for using WhatsApp for communicating for different reasons.

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Posted by Hrformats - January 18, 2021 at 11:50 AM

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Top 25+ Digital Marketing Interview Questions in 2021

In recent times, digital marketing has taken a very special place in the field of marketing. If you are from the same field and have to face an interview for a profile related with digital marketing then it is always beneficial to be prepared with popular digital marketing interview questions.

In this post, we have compiled the important interview questions for digital marketing. These are a mix of interview questions for freshers as well as interview questions for experienced. So if you have a interview call for digital marketing profile, make sure you include these important questions in your preparations.

Below are the list of Best Digital Marketing Interview Questions pdf download.

Digital Marketing Interview Questions

Shared below are the digital marketing interview questions that must not be missed at any cost to make sure that you are well prepared for your interview. So brighten up your chances to get selected with these questions:

  1. What made you come into the field of digital marketing?
  2. What do you understand by the term keyword?
  3. How important is digital marketing for a business in present times?
  4. In what situation do your think online marketing is more important than offline marketing?
  5. If you have to design a digital marketing plan then how would you do about it?
  6. What is it that you find really interesting about this field?

SEO Interview Questions

Under this category, we have come up specifically with a set of important Search Engine Optimization Interview Questions. Make sure that you prepare answers for these common questions that have quite high probability of being asked in the interview:

  1. What is your strategy for performing a keyword search?
  2. Can you share a situation in which your SEO campaign did not go well? And now what changes would you want to make to it?
  3. Highlight some of the newest and important changes that have been made by Google in recent times in their search algorithm?
  4. While doing an SEO audit for any website, what are the steps that you follow?
  5. How important is SEO for a website?

Pay Per Click Or Google AdWords Interview Questions

Browse through the set of the most common Pay Per Click (PPC) Interview Questions and Google AdWords Interview Questions that you are advised to prepare for your interview. Here are some of these important PPC Interview questions that must not be missed:

  1. What do you understand by PPC?
  2. Explain the working of the Google Display Network.
  3. What do you think is the number of keywords one should have per ad group?
  4. Throw some light on the primary models that are used for determining the value for Pay Per Click.
  5. Share your idea of creating a rewarding PPC campaign.
  6. Tell us about some of the important features of a good PPC landing page.
  7. What do you understand by the term responsive website?

Social Media Marketing (SEM) Interview Questions

With the list of Social Media Marketing Interview Questions, you don’t have to look for SEM interview questions. Just prepare these few questions and you will be sorted for your interview as they cover the important points around this topic:

  1. If you are asked to create one social media calendar, share with us the process of doing so.
  2. What are the different metrics that you can use in order to measure how successful your social media campaign has been?
  3. How important is SME in present times for a business?
  4. Throw some light on allocating your social media budget.
  5. Comment on the growth of SME in years to come.

Content marketing and Email Marketing Interview Questions

It is important to establish regular connection with your customer and clients and that’s what makes these content marketing and email marketing interview questions so important in an interview. We have come up with a list of content marketing interviews that make common picks during an interview and therefore, must be prepared.

  1. How important is content marketing for a company?
  2. How can email marketing make a difference to the digital marketing campaign?
  3. Highlight the difference between B2C and B2B content marketing?
  4. Define a long-form content.
  5. What kind of emails you should be sending in order to move a customer down the funnel?

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Posted by Hrformats - January 11, 2021 at 9:44 AM

Categories: Sample Interview Questions   Tags: