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Survey Form

I have Attached Survey Form

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Hi . I am Meenu. I am conducting a survey for a project report on “Integrated Marketing Communication in Telecom Industry”. So, I request you to please cooperate and spend your few minutes to fill the form.

1. Rank the factors according to your preferences, while buying a telecom connection plan 1 is highest and 5 is lowest rank

	1	2	3	4	5
Price
Network coverage
Company brand
Promotion
Variety in plans

2. Which mode of advertisement, you think, influence you the most?

t.v
radio
magazine and newspaper
radio
Other:

3. Rank the following ad campaigns according to your liking preference: 1 is highest and 3 is lowest

	1	2	3
Zoo-zoo campaign by Vodafone
What an idea sir ji by Idea Cellular
Har ek friend zaroori hota hai by Airtel

4. Which factor you think appeals you most in advertisement?

comic
animation
emotion
fear
adventure
hope

5. In your opnion , what purpose celebrity association with brands serves most?

Improving awareness of the brand
For publicizing the company
Attracting more customers
Improving loyalty and trust in customers

6. What do you prefer regarding the celebrities turning out as effective brand ambassadors?

Model(male/female)
Bollywood stars
Sports personnel
Actual user of the product
Common man

7. Brand ambassador selection is necessary to increase brand awareness –

	1	2	3	4	5
Strongly disagree						Strongly agree

8. Do you use social network sites to find new updates about network plans? if no, go to ques no. 11

9. Promotion on social networking sites helps to gain more attention than on any other promotional tool —

	1	2	3	4	5
strongly disagree						strongly agree

10. Which social network site you think is most effective to share information and views with others about new plans and products?

facebook
twitter
blogs
Other:

11. Do you click the advertisement pop ups on anonymous websites to get more information about the product ?

12. Free accessories and other gifts plays an important role while you purchase the product –

	1	2	3	4	5
Strongly disagree						Strongly agree

13. How much you participate in contests arranged by companies?

everytime
most of the time
rarely
never

14. Telecom companies resolve your complaints timely and effectively –

	1	2	3	4	5
Strongly disagree						Strongly agree

15. Do you think sponsorships by companies with good events influence the perception of consumers towards the brand image?

	1	2	3	4	5
Strongly disagree						Strongly agree

16. Do you think personal selling by salesman increase the chances that you buy the product, salesman is selling?

	1	2	3	4	5
Strongly disagree						Strongly agree

your name?

age ?

phone no. ?

mail id ?

Click Here To Download Survey Form

Be the first to comment - What do you think?
Posted by Hrformats - March 31, 2012 at 11:22 AM

Categories: HR Tags: Survey Form

Survey Form

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