Sales KRA include components as follows (can apply for KPIs management):

1. Budget preparation / sales expenditure.

2. New Business Acquisition

3. Net sales

4. Gross Contribution

5. Key Account Management

6. Territory Management

7. Customer Relationship Management

8. Sales forecasting. Market research.

9. Building client relationship

10. Consultative Selling

11. Agency Relations.

12. Product Management

13. Sales Planning

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