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</html><description>1. Definition of paired comparison analysis &#x2022; Paired comparison analysis is a good way of weighing up the relative importance of options. &#x2022; A range of plausible options is listed. Each option is compared against each of the other options. The results are tallied and the option with the highest score is the preferred option. 2. Advantages and disadvantages of paired comparison analysis &#x2022; It is useful where priorities are not clear. &#x2022; It is particularly useful where you do not have objective data to base this on. &#x2022; It helps you to set priorities where there are conflicting demands</description></oembed>
