Why Employer Brand is Critical to Retention and Engagement

Julie Norquist Roy


Trends related to talent shortages, globalization and offshoring, not to mention the economic slowdown, have ensured that talent managers are focused on engaging and retaining their current talent pools. To ensure top talent stays where it should — within your organization — talent managers must consider how to create a positive employee experience as a piece of an employer's overall brand.

The Importance of the Employee Experience

The bigger the consumer brand, the more likely it is that an organization will attract top candidates, at least in the initial recruiting stages. However,

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Talent Management - Why Employer Brand is Critical to Retention and Engagement
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