Employment Branding is very popular in the UK though a recent article in Incomes Data Studies by Duncan Brown wondered whether there was much point to it.

Step 1) Figure out what your employee value proposition is

Step2) Use Marketing and Advertising to promote your EVP to prospective employees

So what is your Employee Value Proposition?

It is the total reward employees get for working for your organisation.

(more here Employee Value Propositions: A Free 5 Day E-Course

So if your firm is a fun place to work, promote that. If you offer the best salaries, promote that. If you offer great career development, promote that. If your workforce is mostly young people, promote that. Or old people. If you offer work-life balance, promote that.

Mentors, coaching, training, education, etc etc


Swastik